Privacy Policy

Last Updated: June 2026

Introduction

TradeShark Tennis is operated by Paul Shires.

TradeShark Tennis is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, how it is protected, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our websites and services, you agree to the practices described in this Privacy Policy.

Who We Are

TradeShark Tennis operates the following websites:

If you have any questions regarding this Privacy Policy or your personal information, please contact us through the contact details available on our websites.

Information We Collect

Depending on how you interact with our websites and services, we may collect:

Information You Provide

  • Name

  • Email address

  • Username

  • Account details

  • Information submitted through contact forms

  • Information submitted when registering for membership access

  • Information submitted when subscribing to Trading Tips emails

  • Customer support communications

Information Collected Automatically

When you visit our websites, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages viewed

  • Date and time of visits

  • Referring website information

  • Cookie and analytics data

How We Use Your Information

We use personal information to:

  • Provide access to purchased products and services

  • Create and manage member accounts

  • Deliver Trading Tips emails and related services

  • Respond to enquiries and support requests

  • Process and administer purchases

  • Improve website performance and user experience

  • Monitor website security

  • Prevent fraud and misuse

  • Comply with legal obligations

We only use personal information where we have a lawful basis to do so.

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Contract

Where processing is necessary to provide products, services, memberships, or customer support.

Legitimate Interests

Where processing is necessary for the operation, security, improvement, and administration of our business.

Consent

Where you have given consent for certain communications or cookies.

Legal Obligation

Where we are required to process information to comply with legal or regulatory requirements.

Member Accounts

When you register for access to TradeShark Tennis services, we collect the information necessary to create and manage your account.

This may include:

  • Username

  • Email address

  • Membership permissions and access levels

Passwords are stored in encrypted form and cannot be viewed by TradeShark Tennis.

Account information is retained while your account remains active and for a reasonable period afterwards for administrative, security, and legal purposes.

Payments

Payments for products and services are processed by PayPal.

TradeShark Tennis does not store or have access to your full payment card details.

Payment information is handled directly by PayPal in accordance with their own privacy and security policies.

Email Communications

We use Pepipost to deliver service-related and subscription emails.

These communications may include:

  • Trading Tips emails

  • Account notifications

  • Membership access information

  • Customer support communications

  • Service updates

You may unsubscribe from marketing communications at any time using the unsubscribe link contained within applicable emails.

Please note that service-related emails may still be sent where necessary to provide purchased services or maintain your account.

Cookies and Analytics

Our websites use cookies and similar technologies to improve functionality and understand how visitors use our websites.

We use Google Analytics to collect information about website usage, including:

  • Pages visited

  • Time spent on pages

  • Device and browser information

  • General geographic location

This information is used to improve website performance and user experience.

We use the Surbma Cookie Consent system to help manage cookie preferences.

Where required by law, non-essential cookies are only placed after appropriate consent has been obtained.

You may adjust your cookie preferences at any time through your browser settings or through the cookie consent options provided on our websites.

Third-Party Service Providers

We use trusted third-party providers to operate our business and websites, including:

  • Google Analytics (website analytics)

  • PayPal (payment processing)

  • Pepipost (email delivery)

  • Website hosting providers

  • WordPress and associated plugins necessary for website functionality

These providers only receive information necessary to perform their services and are expected to protect personal information appropriately.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy.

Customer account information may be retained while an account remains active and for a reasonable period afterwards.

Purchase records, customer communications, and subscription information may be retained for administrative, legal, tax, accounting, and business record purposes.

Where required by law, certain financial records may be retained for up to six years or longer.

International Transfers

Some of the third-party providers we use may process data outside the United Kingdom.

Where such transfers occur, appropriate safeguards are implemented to ensure personal information remains protected in accordance with UK GDPR requirements.

Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

  • Destruction

While we take security seriously, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Your Rights

Under UK GDPR, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Request restriction of processing

  • Object to processing

  • Request data portability where applicable

  • Withdraw consent where consent is relied upon

To exercise any of these rights, please contact us using the contact details available on our websites.

Complaints

If you have concerns about how your personal information is handled, please contact us first and we will do our best to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website: https://ico.org.uk

Third-Party Websites

Our websites may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies separately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or business practices.

Any updates will be published on this page together with the revised “Last Updated” date.